George is the Founder and a Director of Haden Partners Pty Ltd. The business was established in 1980 and has enjoyed compound growth since then. In the early 80's, George affiliated the business with Count Financial Ltd, a partnership which has remained for the last 30 years. George has a Bachelor of Business, a Graduate Diploma of Public Accounting, a Diploma in Financial Planning and a specialist accreditation in Financial Planning from CPA Australia. He is also a Certified Practising Accountant with Fellow status (FCPA), a Chartered Tax Adviser and a Registered Tax Agent. George has always had a passion for assisting people with their personal finances, small business and superannuation wealth management. George is proud of the family orientated business he has established. George's son, Simon, is also a Director of his business and George's daughter and daughter-in-law both have active roles in the company.